Email Marketing – What is it and do we really need outside services to provide it for us? Simply put: Email Marketing is a means of obtaining the email addresses from potential customers (using opt-in boxes). Then, using those addresses to inform those potential customers of what you’re offering through newsletters or other means.
So, you get email addresses and use them to promote your services or products. Do you actually need an outside service to do this for you? Well, that depends.
Just starting out?
If you fall into this category and you don’t expect your business to jump from 1 to 500 overnight, I would say you probably don’t need an outside service to start. Considering that most services charge a monthly fee to maintain this service you need to factor that into the equation. My suggestion here is to create a spreadsheet of what your monthly expenses are in regard to your business.
There are a few questions you also need to ask yourself before utilizing one of these email service companies:
1. Can I afford this monthly expense? Are my business expenses more than the income from the business?
2. Will this outside service increase my business?
3. If I don’t use a service now, can I import my subscribers to a service when my business expands?
4. Can I start out doing my own email campaigns?
Questions 1: Only you have the answer to this question.
Question 2: The answer is, NO. Your business will increase through your efforts. You need to provide something your reader needs. It’s the strategies you incorporate into those efforts that will entice your reader to click on that subscribe or contact button.
Question 3: The answer is, YES. And, once your business has grown to the point where you need management service they’ll explain how to do this.
Question 4: The answer is, YES! Again, remember, this pertains to entrepreneurs who are starting out or relatively new to the world of internet marketing and don’t have too many subscribers.
Around for a while?
Obviously, for those who have an established business with hundreds or thousands of subscribers it pays to utilize the services of one of the email marketing companies. But, for the rest of you, save some money – try it yourself first.
In a future article I’ll explain how to create your own email campaign.
Are you trying to set yourself up on a budget so that your financial life is easier for you to manage? Do you want to know where your money needs to go each month so that you can plan correctly and take care of all your expenses? There are a few different theories when it comes to how to write a budget, but there is only one way to make sure you are not surprised by expenses you do not think about. Here is the correct way to write your budget.
You need to start with all of your expenses. This means you need to get a list of everything from your utility bills, mortgage or rent, car payment, insurance, to your license fees, car registration, oil changes, Christmas spending, birthday spending, and everything else in between. Anything that you spend money on in a years time needs to be included in your budget. If you forget about the quarterly or annual expenses you will be surprised by them and it will throw your budget off.
Next, you need to weigh your expenses against your income. Break any expenses that are not monthly down into monthly expenses to make it easier to work with. Then, you need to add them all up and subtract them from your income. The amount you have left is what you are allowed for savings, entertainment, and other things that are not necessities for your survival.
If you are not happy with the amount that is left over, then it is time to look at your expenses closely and figure out what you can live without. You might have cable television just so you can watch one show a week. Maybe that show is offered on the internet for free. Maybe you barely ever watch your television and that is an expense you can throw out. There are many other needless expenses that are usually in our budgets. Take a close look and eliminate anything that is not necessary for you.
Last, you need to figure out how much you are willing to waste on entertainment each month. This is your nights out, your movie rentals, and other things we do for enjoyment. There are many ways to make cuts here and still have a great time. You also need to figure out how much to save for general savings, vacations, emergencies, and other things you might be saving money for. This is how to write a budget the correct way and make sure you do not leave anything out.
A personal financial budget is a money allocation plan which is part of your financial plan enabling you to outline your financial goals. Establishing a personal financial budget is not difficult and has tremendous payoffs. You can better establish and regulate your financial resources, set and achieve your financial objectives, and make advance decisions as to how you want your finances best to function for you.
The main idea in creating a personal financial budget is to put aside a certain amount of money for expected as well as unexpected costs, based on previous expenses and bills, as well as define savings amounts in its optimal state. It therefore enables you to position yourself to build wealth in the long-term. In order to create a useful personal financial budget as part personal financial planning you must do the following:
Step 1. Determine how to allocate your compensation by first identifying your spending habits. Define fixed expenses (e.g., home, auto, utilities, insurances, etc.) thoroughly for a month and write everything down and add it all up. Even if your utilities fluctuate a little you can estimate the cost after an average month. Through proper determination of your “spending patterns”, you can immediately identify solutions for creating an effective personal financial budget for your needs.
For instance, when you have a steady monthly net income (after tax take home pay) of $5,000, you should subtract all of your identified monthly expenses from that income – making a list of the regular monthly amounts. Spreadsheets are often useful for keeping track of this information. Many people often create an excel spreadsheet budget to track expenses. There can be benefits to creating multiple year personal financial budget plans.
Step 2. Next, assess other bills, like those that may occur periodically during the year. These can be estimated and then subtracted from the amount of your income. You have one of two ways of doing this. The first way is to compute the total for a year, divide the total by 12, and subtract that monthly amount by putting the money into savings to build until you need it. The second way is if you have enough surplus you can just budget the full annual, semiannual, or other bill in full or in some other payment arrangement.
Step 3. The balance that remained after fixed costs can now be budgeted across miscellaneous household expenses and savings. Budgeting for savings is often overlooked and therefore often will not get done. A short-term 2-5 year savings goal needs a minimum 2-year personal financial budget plan so you can see where you are going. A short-term impulse buying view is often what prevents people from accumulating savings and building wealth.
Step 4. To best determine how to ensure you contribute to savings, you can do this one of two ways. You could use dollar amounts for a group call miscellaneous like gas, clothing, entertainment and groceries. Some people promote using proportions or percentages. But think about it, if your income increases, does that mean your miscellaneous expenses should or should your savings increase instead? So, using dollar amounts instead of percentages could be advantageous to your savings goal.
Step 5. Ideally you have a minimum of 3 cash or banking accounts. These expenses should be allocated across 2 checking accounts – the first for paying bills and for transferring money to at least a second checking account and one savings account ( if you do not have direct deposit across all of these accounts). The second checking account would be for your household, miscellaneous, spending money and not the recurring bills. Then a third short-term savings/emergency account (later adding longer-term savings accounts of course) but these are beginning steps that many people never put into practice.
These are ways to establish a basic financial plan and to prevent usage of non-allocated money for miscellaneous or impulse expenses. These are beginning steps that many people never put into practice that are beneficial and can be built upon, for long-term financial planning.
Many people would like to be able to create a budget. But it can seem like one of the most difficult things on the planet to accomplish. By understanding how to create a budget, you’ll be more in control of your finances. Use these 3 steps below to make your own monthly budget planner.
1. Create a list of your monthly income.
Be sure to include all sources of regular income, including part-time jobs. Add up your numbers and write them down.
2. Determine monthly expenses.
Make sure to include food, gas, clothing, utilities, and housing costs. If you’re not sure how much these are, just save your bills and receipts for the next month and you’ll have a more accurate idea.
3. Figure out if your monthly income is enough for all of your outgoing expenses.
Are you making enough meet all of your monthly obligations? If not, then consider reducing expenses in certain areas. One of the biggest areas where people can save money is in entertainment and eating out.
Also, ask yourself if you’re really using all of those services that are part of your monthly bills. Do you really watch all of those T.V. channels? How many unread magazine subscriptions do you have around the house? You may be surprised to find out how much extra found money you can come up with.
After you figure out you income and expenses, then it will be easier to create a budget.
Start estimating how much your bills cost during the next month. If you’re not sure, save your bills and receipts for one month to get some solid numbers of how much your spending. Making a budget in an ongoing learning experience will take some time to perfect. Just stay with it for about 3 months and you’ll be in charge of your money. Isn’t that the way it should be?
When most people hear about creating a monthly budget they run the other way in fear. They just don’t know where to start. It certainly wasn’t something that most of us where taught in school. However, it would have been more useful than some history lessons.
Creating a monthly budget is really quite simply when you use the right worksheets. However, it does require a consistent effort on your part to both create and to live within your budget.
Follow the how-to directions below to start creating your monthly budget today.
First, track your spending and expenses for the next 30 days. You can begin by recording all your purchases on a weekly expense report worksheet that you fill out each day. Save your receipts from each purchase and then record a description of the purchase, the amount, its category, and how you made the purchase; whether by cash, check, or credit card.
At the end of the week, transfer all your purchases to your monthly expense record worksheet. On this worksheet, you will have a comprehensive view of all expenses for the month and how much you spent in each category such as food, household, and medical just to name a few. You will also record your monthly expenses such as utilities, car payment, credit card payments, and investments.
After you have track your spending for a month, you now have the information you need to create a monthly budget. Now you know exactly how and what you spend your money on. If you did not have a surplus of money at the end of the month, you can now see area where you can trim your spending in order to operate you budget with a surplus next month.
Next, you will want to fill out a monthly financial report worksheet where you record you income and come up with your net spendable income after taxes and any charitable giving. Then you want to take your totals from your monthly expense record worksheet and fill in all amounts in the categories such as household, food, medical, transportation, and recreation just to name a few. When you total up your expenses and subtract them from you net spendable income you will see if you have a surplus or not.
Finally, take the information you have learned and create a budget for next month using a monthly budget worksheet. On this worksheet, you will fill in your income along with your fixed expenses, fixed variables, occasional expenses, and installments such as credit card payments. After you total up your income and all expenses you will be able to see if you have an excess at the end of the month or if you are short. If you are short, now is the time to cut back on some occasional expenses as well as some fixed variable expenses in order to operate a working monthly budget.