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Nov 22

Real estate short sales are becoming more common as waves of homeowners are finding themselves in financial upheaval. Between high levels of real estate inventory and buyers that want the deal of a lifetime, there aren’t many options for home sellers in distress that have been on the market for a while and haven’t sold. A short sale is usually a better option than a foreclosure and it allows sellers to feel that they are able to have some choices and control about the sale of their home when things can otherwise seem out of control, but there are some things about short sales that you should know.

What is a short sale? It’s the process where a home is sold for less than the balance of the mortgage on the property. Not everyone will qualify for a short sale. You must be able to prove a hardship to the bank and show that the value of the home won’t cover the balance of any loans against it.

They will need verifiable proof that you cannot make your house payment. Lenders will ask for income verification, bank statements and details explaining the financial hardship in a short sale packet, which can get to be a couple hundred pages in length.

Due to the incredible amount of paperwork, the mortgage lenders require that you use a licensed real estate agent. Using an agent that has experience with listing short sales is critical. It won’t help here if an agent has represented a buyer on a short sale; ask for their certifications. A Certified Default Resolution Specialist (CDRS) will have specialized training that will give you confidence that your agent understands the complexities of short sales.

Knowing what to expect is important when trying to cope with the stress of selling your home.

Understand that short sales can take two to four months or more, after an offer has been received. When you add that to the time it could take to get a reasonable offer, you’ll have an idea of what to mentally prepare yourself for. If a scheduled foreclosure is looming, don’t give up. An experienced real estate agent may be able to negotiate a postponement of the foreclosure sale if they can present a reasonable offer for your home.

Short sales have many complexities, but they give homeowners a sense of control over a situation that can otherwise be overwhelming. There are pros and cons to short sales. It’s important to tap into an experienced professional for this type of transaction. It gives you the best chance of completing the transaction successfully.

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Oct 28



For those of you taking marketing classes, I am sure you are all very familiar with the 4 P’s of marketing. They are Products, Place (Distribution), Promotion and Price. When you are marketing your website, you need to be aware of this four P. This four P helps you market your site effectively, just like when you are opening a retail store.

Product. What is your site’s product or service? Are you selling services, tangible goods or both? Are you giving out free service to turn your customers to buy your products? or vice versa. Are you giving both free service and products to drive visitors which will drive your advertising revenue? Whatever you do, it is crucial to know your products so that you won’t forget why you do all the promotion.

Place. This is the distribution channel of your products or services. If you are giving out free contents, make sure you distribute it well. If you merely post your content on your site, you are not using maximum distribution. Furthermore, if you are using unrelated forum or submission service to distribute your content, then you are wasting time. For example if you are distributing content about how to choose a credit card, you should be submitting your content to article submission service that specializes in finance first before distributing it elsewhere. This way, you will get a bunch of interested viewers instead of casual visitors.

Promotion. One way I can think of is to pay a text-ad at another website to describe the superiority of your product or service. Promotion normally involves spending money. Again, you need to focus your promotion on your core audience instead of blindly spending money on general audience.

Price. This is the pricing strategy of your product or service. The pricing strategy is very dependent on the other P of online marketing. If you are establishing yourself as a high-end mortgage lenders from the way you describe, distribute and promote your products, then your price should reflect that.

In online marketing, the ‘place’ aspect costs little or no money. This amazes me. For example, to create awareness of your website, you can list it to hundreds to thousands of free web directories. For content distribution, you can sign up and submit your article for free at various article submission service.

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Oct 14

One of the best ways to build up equity is through buying a short sale. In a nutshell, this is a sale when a lender accepts a sum that is less than the amount borrowed when a property is sold. Below are a few helpful tips in short sale buying.

1. Find a REALTORĀ® who has extensive experience in selling short sale properties. An experienced REALTORĀ® knows what questions to ask the negotiator or the listing real estate agent and stay in tune with the current process for that specific home.

2. Time is of the essence in a short sale process. Home inspections and financing should be done as soon as the lender sends out a letter of acceptance. In most cases, the bank can take their time, but as a home buyer, one cannot, especially since the banks addendum has strict time specifications.

3. Most mortgage lenders would require proof of funds and a pre-approval letter together with your home offer.

The stronger your letter, the better it will look to them. Have the lender pull your credit and provide documentation such as employment and proof of income that is required by an underwriter. This way, when your home offer is accepted, the process will be faster. disciplined

4. A short sale is entirely different from that of the usual buyer/seller negotiations. In this type of home sale you will be negotiating with the mortgage lender. Usually, lenders will look for a fair market value to recover the loan value. Therefore, most of them are reluctant to agree to the price and even more hesitant in accepting a low offer. Never assume you can pay even less than what they are already asking, especially if the home is in good condition. Odds are, there will be multiple offers and the highest and best wins.

5.

You must be patient in waiting for the short sale to close. The waiting time will depend on where exactly the negotiations are. Most often, the listing price is not actually the asking price being negotiated. In a conventional home buying process, it usually takes thirty days to close on a home deal. Nevertheless, short sales could take anywhere from 60-90 days AFTER the lender has accepted your offer. There are occasions where they may take even longer, but if the seller and the listing real estate agent have done their job, you won’t have to wait for the short sale process to get started.

A short sale is a great way to find a wonderful home at a good price, but at the same time it could also cause you a major headache for months. Make sure that you are well informed on the entire process from start to finish. If you encounter a sale that seems too good to be true, it most probably is. If you have doubts regarding a short sale process, real estate investment, or your judgment, it’s better to seek the advice of a real estate agent or a real estate lawyer.

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Sep 04

“Short sales have become a popular recourse for struggling homeowners in the past two years. As financial distress hits more and more borrowers, many turn to their lenders’ short sale departments to steer clear of foreclosure. But what is a short sale? How does a short sale really work? Does it apply to all homeowners? How do you qualify? This guide explains the tips of short sale and how to do short sale.

What It Is

A short sale is an agreement between you and your lender allowing you to sell the home for a price lower than your outstanding mortgage balance. Your lender then accepts the proceeds as payment for your loan and forgives the rest. The mortgage is then settled and you’re free of obligations, without having to go through the foreclosure process.

Lenders usually agree to sell a short sale home because it costs them less than a foreclosure, and leaves the responsibility of selling to the borrower.

Pros and Cons

The main advantage of selling a short sale home is that you’re safe from foreclosure, which damages your credit more than a short sale does. You don’t get to keep your home, as you do with a loan modification, but you limit the impact on your credit report and keep your credit options intact. Short sales usually work best for borrowers who have little or no equity in their homes, as their value cannot cover what is owed on the loan.

Getting Approved

The best candidates for short sale home selling are people who are in financial distress and have no other means to pay off their mortgage. Lenders usually look into borrowers’ assets and bank accounts to see if there are other ways to settle the loan, such as seizing other properties. You may be asked to provide a statement of assets and liabilities, along with standard documents such as bank statements, tax returns, and pay stubs.

Selling The Home

Once you’ve been approved to do a short sale, the next step is finding a buyer. This can be the longest part of selling a short sale home, as most cities have large inventories and stiff competition for home buyers. Have an experienced short sale agent help you market the home and show it to as many potential buyers as possible. Offers on a short sale home have to be approved by the bank, so make sure to choose only the most viable bids and keep constant touch with your lender to make sure your short sale is moving along.”

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Mar 21



A New York foreclosure defense lawyer can help enable you the means to stay in your home. With the economy in shambles, many people are losing their source of income and most importantly their homes.

Unfortunately, it isn’t always possible to meet an understanding with your mortgage lender, and if you choose to let the foreclosure happen, that mark will be on your credit record for ever. Hiring a New York attorney to speak with your lender might work in making other payment arrangements, perhaps something more manageable over a longer period of time. If not, your lawyer can take you through the court route and present your case before a judge, which may result in you getting to keep your home still.

Your home is one of your greatest attributes, the fact that it can be taken away from you so easily is almost appalling. Yet so many people are being forced out of their homes. It’s heartbreaking to have to watch your home be sold at auction. This is ultimately disturbing to so many people.

The help of a good foreclosure lawyer can make all the difference in keeping your home. With a bit of shopping around, you shouldn’t have a very difficult time finding one in your price range as lawyers in the foreclosure defense business understand the financial hardship that their clients are floundering in. Your best chance of keeping your home is to build a New York foreclosure defense case.

There are laws that can actually help a borrower who has been scammed by mortgage lenders. Yep, that’s right! Even mortgage lenders can get caught now and again when they lend an amount of money to a person who they know will not be able to pay it back. Once the borrower defaults on the mortgage payment, the lender swoops down and collects a nice house to sell for profit. Sadly, many people get pulled into this type of scam because they have stars in their eyes about a gorgeous house that they never thought they would qualify for (and actually don’t!).

The goal of a New York foreclosure lawyer isn’t just to help keep the “crooks” out of the lending business, but they also want to try their best to give homeowners a second try at keeping their home. Look on the internet for foreclosure defense lawyers in your area, and call to inquire about a free consultation. By trying to fight, you can only give yourself hope. With foreclosure as an alternative, what else have you got to lose?

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