Finance Tips

The Warrior Forum is a great place to learn about affiliate marketing for a number of reasons. The main discussion forum is filled with questions affiliate marketers as and tons of responses from pros and newbies alike. There are also 6-8 other sub-forums addressing web site design, joint ventures, and–the WSO section.

A WSO is a Warrior Special Offer. For you can create an ad for a product you have developed yourself (no affiliate or PLR stuff). There are a number of rules for running WSOs, but you can get those at the forum. One rule is that it must be “special” meaning that you must offer Warriors a better price than you offer the general public.

You create your ad using the editor provided (you don’t need to use any HTML). When you get it right you submit it. Shortly thereafter it will be approved by a moderator if all is well.

You then get a message giving you a link to make your payment. Your WSO then goes live and will appear at the top of Page 1 of the ads.

With each new WSO your ad will get bumped down one position. If you are lucky it will stay on Page 1 for 24 hours. If the Forum is busy it may move to Page 2 within 4-5 hours. Most of your sales come when it is still on Page 1.

There are individuals who are very good at running ads who can knock down hundreds, even thousands of dollars a week. Many of the pros have 3-4 WSOs running all the time.

Here are some cautions though: Although it is against the rules of the the Warrior Forum, some individuals will likely as you for a free copy of your product promising to read through it and post a great testimonial for it. (The more people who post good comments below your ad, the more sales you will make), Don’t fall for this.

They will get your product and you will never get the promised comment. Other may private message you tell you of their desperate financial situation and they want your product but can’t afford it. They will ask for your product and promise to pay you later–it’s a scam, don’t fall for it!

Do not be tempted to include false promises of earnings in your WSO. Sure, if you have made some serious cash with your product you can post screen shots of earnings if you wish–but this is abused. If you’re caught doctoring these screen shots you’ll likely get banned from the forum.

Make sure that your offer is “special”. A very large percentage of the ads run are put up by people who throw together a product and slap it up as a WSO when they don’t even have a site set up to sell it on. This is technically against the rules–you should be selling your product online elsewhere and your WSO gives a better price than the general public gets. This is greatly abused on the Warrior Forum. Some people will Google up your product name to see if you are really selling it elsewhere–if you’re not, someone may call you on that. Still, huge numbers of ads are set up that way.

Do not EVER get involved in any kind of “I’ll write a good comment for your product if you write a good comment for mine.” There are some very sharp people on the forum and someone will catch you on that. Again, it’s a good way to get banned.

The Warrior Forum is a great place to make money and to learn a lot about online marketing. Follow the rules, be a good community member, and contribute to the discussions and you’ll have a great time there.

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It is very important for a company to understand the actual purpose of a professional web design. The website of a company is used to represent it in the corporate market. A blunder or even a small mistake in the designing process of the website spoils the reputation of the organization. Thus, every firm should hire a team of professional designers to create a website.

Here are a few web design mistakes that lead to what I consider a disaster caused by a web designer.

Force opening a new browser window from your site.

Big mistake! Nobody likes being forced and especially when the new browsers open new tabs people avoid opening new browser windows for surfing. Besides, people prefer to use the same tab for going deeper into a site.

Forced Resizing the browser window to meet your display needs

This again is a bad idea! Your site should give the users the liberty to choose the size of their window. Unless it is a gaming site where you have to display the entire screen; but forcing to reduce the size of a browser is totally a mistake.

Background music

Unless you are selling your music and even for that matter you should let the user decide if they want to hear something. The fact is people quickly close the tab if there is background music even without seeing the content.

Excessive use of flash

Yes flash animations do look pretty and they are also expensive but the fact remains that people with slower internet connections take a long time to open it and simply leave in frustration. A lot of flash animation can be very distracting; especially if they start automatically.

Long homepages

Everyone hates visiting a page that needs to be scrolled excessively to get to the final sales pitch and find out what they are offering. Adding testimonial after testimonial and special offers in abundance is something people don’t really like. Making the home page very long actually makes people run away.

A properly designed website plays a very important role in marketing the products and services of a company. Most successful companies provide complete information about their products on their website. In this way, the users can glance at the offers of the company by sitting at home. A lot of people rate a company by looking at the standard of the website. All the mistakes mentioned above can spoil the reputation of the company. Thus, they should be avoided. A bad web designer can ruin your reputation just because you didn’t know what shouldn’t have been there.

If building a website for your company is top of your agenda, you will need to put some thought into the type of content you want to add to it. You might be employing someone to build the site for you, but with your expert knowledge of your business, you are the best person to come up with the content that truly reflects the unique aspects of your business.

Here are seven elements of web content to consider including on your website:

1. Unique selling points
On your website it is crucial that you explain to your customer what is special and different about your company, and why they should use you rather than your competitors. Do you offer unrivalled service levels? Perhaps you have a low price guarantee? Make sure your web content includes your company’s unique selling points, preferably on your home page.

2. Product or Service details
If your business sells actual products, you will need detailed product specifications as well as photographs for your site. If your business provides particular services, you will need to include a description of the various services you offer, and what they involve. Try to write this from the point of view of your customers without using too much industry jargon if they won’t all be familiar with it.

3. ‘About Us’ section
This section of your website is a chance to tell your customer a bit more about your company. You can choose to tell the story of your company so far; when you started your business, how it has developed and your vision for the future. You could just give key facts about the business such as the number of employees and locations, or you could write about the values and policies of your business. By reading your ‘about us’ page, your customers should feel they are beginning to build a personal relationship with you.

4. Testimonials
Asking satisfied customers to write a testimonial to you or your company is a great way to convince potential customers to buy from you. Make sure your testimonials are authentic; customers that you have worked well with in the past should be willing to write a couple of lines recommending your products or services.

5. Photographs
All websites benefit from photos and images; it helps to break up the text and add interest to the site. A photograph of yourself for the ‘about us’ page, a photo of your premises for the ‘contact us’ page, and any other images that you feel give a sense of what your business is about, are all useful contributions to a website.

6. Pricing
Some companies choose to advertise their price list on their website, and it can give customers a good idea about whether they can afford your products or services before they contact you. You may be worried about competitors undercutting you, but many customers will be put off if they can’t get an idea of price from your website, and won’t bother to contact you in person. You could always include example prices or a case study with costs if you don’t have a set price list.

7. ‘Contact us’ section
Every business website should have a ‘contact us’ section which explains how you want your customers to communicate with you. You can include a phone number, address, directions, and a map, and most websites also incorporate a contact form so visitors can e-mail direct.

If you are setting up a website for your business, providing your web designer with as much of the above data as possible will help them to construct an effective and informative website.

Large number of websites provides live chat support to resolve the customer queries immediately. Customer can avail a quick assistance for any kind of technical problems they are facing. It is a wonderful option provided by the business people to make the customer happy by their 24/7 chat assistance. Customers can post any kind of queries such as a new enquiry, technical assistance and any doubts about the product or service etc. Hence, your quality of the work will be revealed in the quality of the chat support you offer. Hence, you should be more conscious in providing answers to each chat you receive from your client. Here are the effective tips which make you comfortable chatting with the customer and the customer would also get closer to your business. This would build a strong business relationship between you and your client. Lets see how we can achieve this practically.

Use good software:

If you are using complicated software system, clients feel inconvenience. They may become irate, if suddenly the software hangs or become slow in the middle of the conversation. This would really make them not to use your service again. Hence, check for multiple vendors who provide this software system. Try their trial version, if available. Ask for the records of the testimonial they got. Check if they have the features that you require. With respect to all these constraints, you can go for the chat software.

Effective usage of the proactive features:

Initiating chat can be a good way of connecting to the visitor through chat. Some times, it may create bad impressions and drive them away, if you are aggressive in your conversation. A research survey shows that it is utterly useless to initiate chat with the visitor who is searching your website less than 3 minutes. Do not initiate the chat in the very first minute when the visitor enters on your website. Choose chat software which would not get blocked by the pop-up blockers.

Place chat button on the website:

Place chat button on the most visible area of your website. You will get more conversion, if you place the icon near the buying cycle. It is worthy placing the live chat icon on the Product details page rather than placing this on all the pages in an e commerce website. This would eliminate the unnecessary chats that do not convert.

Personal touch is mandatory:

The best way to earn more conversion is to make sure that the customer support executives are trained properly to understand the problem of each visitor. Clients would be happy to get answer from human and not just the computerized answerable machine. Hence, your reply should make sense and it should be lively to the client. But most of the live chat support, we can see the robotic responses some does not make any sense. So post an appropriate message on the message board. To make the message lively, you should add some personal touch such as making them understand that you really care about their query and you are striving to bring up a solution. This would make them to feel that a real human is listening to them and responding back properly.

Be Online 24/7:

Internet businesses and e commerce websites have their prospects coming in 24/7. Visitors will click on the live chat option only if they need immediate help. If they find you offline that time, they may postpone the order date or some time they will go with your competitors. Hence, you should allocate people accordingly. If you worried about the employees remuneration, you can opt for outsourcing your live chat to a customer support outsourcing firm. They would help you round the clock.

These tips would help you to provide a professional customer support and your clients would feel more secured.